Client: LancÔme | Health and Beauty | Experiential Event App
LANCÔME Canada was seeking a marketing event idea that would embrace their brand and push creative boundaries at Luminato 2013. We suggested a digital experience that would do this and more. Working in partnership with Crowd Optic, we installed a virtual gallery in downtown Toronto viewable only via a custom app. Maintaining their brand look and feel, the simply designed interface presented the user with two options; either go immediately to the gallery experience or first submit an entry into a promotional draw. Once inside the lens of the app, users could easily share with friends. View full event case study here. Campaign included: app, lightbox posters, flyers, t-shirts/buttons.
My Role: Creative Lead, Art Director, Copywriter | Agency: Cundari